Keynote: It Takes a Village And a Village Needs a Mayor - Marketing Analytics Summit

Keynote: It Takes a Village And a Village Needs a Mayor


Wednesday, March 2, 2022


8:10 am


Marketing, sales, data, technology, operations, strategy…oh no – this won’t be political at all will it? Working on cross-functional initiatives where everyone seems to have their own agenda and opinions can be dizzying, let alone impossible. Not to mention the need to scale interdependencies. Leading cross functional initiatives and driving partner alignment take certain skills – and a few tricks up your sleave, Dawn shares tales of collaborating and engaging with key stakeholders, and tracking and managing complex interdependencies. How do you get everyone to reach towards the same vision?

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