Keynote: RACI Matrix for Data Personae - Marketing Analytics Summit Las Vegas


Barr Moses

Keynote: RACI Matrix for Data Personae


Tuesday, Jun 20, 2023


1:30 pm


With so many different teams in data, how do you know who owns what – data access, governance, quality, testing, observability? RACI is a helpful tool that outlines who is responsible (R), accountable (A), consulted (C), and informed (I) in the context of cross-functional projects – like building data pipelines or analytics workflows. The goal is to get everyone on the same page, make better decisions with more trustworthy data, and drive change at scale. Barr shows how it works.

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