Keynote: The Dork Knight Rises: Birth of an Analytics Practice - Marketing Analytics Summit

Speakers:

Muhammad Ali

Keynote: The Dork Knight Rises: Birth of an Analytics Practice

Date:

Friday, June 7, 2024

Time:

1:00 pm

Room:

Maryvale A+B

Summary:

Do you feel like you’re in a race between Machiavelli’s “The Prince” and Ringer’s “Winning through Intimidation”? Forced to work with a difficult client, Muhammad shares how his agency analytics department masters corporate bureaucracy by focusing on the fundamentals of data collection and diplomacy. Facing competing agency stakeholders who brazenly steal credit or refuse to collaborate, the mix of greed and complacency threatens to drive the business into passive aggressive chaos. This isn’t just a battle for incremental client business, it’s a journey of self-discovery and identity formation.

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