Keynote: The Dork Knight Rises: Birth of an Analytics Practice - Marketing Analytics Summit

Speakers:

Muhammad Ali

Keynote: The Dork Knight Rises: Birth of an Analytics Practice

Date:

Friday, June 7, 2024

Time:

1:00 pm

Summary:

It’s a race between Machiavelli’s “The Prince” and Ringer’s “Winning through Intimidation”. Forced to work for a difficult client, this agency analytics department masters corporate bureaucracy by focusing on tracking. But the client vision of success is mediocre at best, threatening to keep any analytics effort stifled with limited visibility. Facing competing agency stakeholders who brazenly steal credit and media stakeholders who refuse to cooperate, the mix of greed and complacency threatens to drive the business into passive aggressive chaos. This isn’t just a battle for incremental client business, it’s a journey of self-discovery and identity formation.

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