Keynote: The New Thing Generative AI Does - Marketing Analytics Summit


Jim Sterne

Keynote: The New Thing Generative AI Does


Thursday, June 6, 2024


8:15 am


Generative AI is different from every computational system we have experienced. GenAI is so much more than a database, a search engine, a calculator, or a rules-based reasoning engine. We now have a tool for improving imagination, creativity, understanding, problem-solving, decision-making, innovation, analytical thinking, critical thinking, emotional intelligence, empathy, communication skills, adaptability, flexibility, logical reasoning, conceptual thinking, curiosity, and open-mindedness. Jim offers some suggestions on new ways to use computers.

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