Keynote: Thinking Outside the AI Box. Beyond Automation to Imagination - Marketing Analytics Summit

Speakers:

Jim Sterne

Keynote: Thinking Outside the AI Box. Beyond Automation to Imagination

Date:

Tuesday, June 3, 2025

Time:

8:15 am

Summary:

While many focus on generative AI’s ability to automate tasks like email writing and workflow management, its greatest potential lies in amplifying human creativity and ingenuity. Jim is excited about how to leverage Large Language Models as creative partners rather than mere tools. He presents how to use AI for ideation, strategic planning, and novel problem-solving. This is a practical approach for using generative AI to unlock new perspectives, make unexpected connections, and drive innovation in ways traditional computing never could.

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