Keynote: You've Convinced the C-Suite that Data is Important. Now What? - Marketing Analytics Summit Las Vegas

Keynote: You've Convinced the C-Suite that Data is Important. Now What?

date:

Tuesday, Jun 21, 2022

Time:

8:40 am

Room:

Milano I & II

Summary:

Your company is already sold on the value of data and are demanding results, but you have a backlog a mile long. And when you deliver what they want (dashboards and reports), it’s not necessarily what they need. So how do you innovate, improve your team’s skills portfolio, or deal with tech debt? June offers wisdom gleaned from 20 years of digital analytics; everything from sparking analytical creativity through hackathons, to measuring the volume of insights delivered and motivating senior-level objective alignment. Prioritization, values-based decision making, managing analysts, understanding the dynamics of contract between data teams and the business, the proper shape of your data team, and how to influence without authority – yes, this is the firehose that is a graduate course in analytics success in a nutshell.

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