Making Your Marketing Count: Personalized Recommendations That Optimize Conversions
Wednesday, Mar 2, 2022
Data Engineering, Data Science, and Marketing unite to identify the features QuickBooks customers are looking for and highlight them. Hussein and John share the story of building, personalizing, and testing machine learning-based recommendation models in AWS.
- Best practices for team coordination (who does what)
- Confirming the model works (how good it is)
- Leveraging internal expertise (when data isn’t enough)
Learn how a multidisciplinary team generated a three-fold increase in conversion for the QuickBooks International team, and how it can be a huge win for you too!