Making Your Marketing Count: Personalized Recommendations That Optimize Conversions - Marketing Analytics Summit Livestream

Making Your Marketing Count: Personalized Recommendations That Optimize Conversions

date:

Wednesday, Mar 2, 2022

Time:

2:10 pm

Summary:

Data Engineering, Data Science, and Marketing unite to identify the features QuickBooks customers are looking for and highlight them. Hussein and John share the story of building,  personalizing, and testing machine learning-based recommendation models in AWS.

They discuss:

  • Best practices for team coordination (who does what)
  • Confirming the model works (how good it is)
  • Leveraging internal expertise (when data isn’t enough)

Learn how a multidisciplinary team generated a three-fold increase in conversion for the QuickBooks International team, and how it can be a huge win for you too!

Ready to attend?

Register now! Join your peers.

Register now View agenda
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders