Managing Many Sources of Truth - Marketing Analytics Summit


Bob Selfridge

Managing Many Sources of Truth


Tuesday, June 2, 2020


9:00 am


Marketing advantage is all about your data and access to reliable data for all members of your team from any location quickly, easily, and securely is key. ETL remains the thorn of the digital analytics rose so Bob offers up lessons learned and operational insights into getting the most out of unified datamarts for use in marketing planning, implementation, analysis, and reporting. Need to master your data for holistic evaluation and confident, informed decision-making? Of course you do.

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