MAS Ingenuity - Session B - Marketing Analytics Summit


Jim Sterne

MAS Ingenuity - Session B


Friday, June 7, 2024


2:25 pm


Maryvale A+B


Cash Prizes for the winners! 

Assigned teams of 8 meet three times to invent, polish, and then pitch something that the analytics community needs: a tool, a process, a course … it’s up to you. 

  • Session A. Invent: 40 Minutes (this morning)
  • Session B. Polish: 20 Minutes (now)
  • Session C. Present: 2 Minutes (3:50 this afternoon)

Extra points for usefulness, cleverness and puns based on the Marketing Analytics Summit (MAS). 

  • It’s a new way to measure advertising: MAS Media
  • It’s a method for obfuscating personally identifiable data: MAS-quarade
  • It’s a tool that creates saintly dashboards overnight: Midnight MAS 
  • It’s an ML model for predicting cold medication sales: MAS-a-choo-sets

Winners will be selected by critical acclaim from the audience based on usefulness, ingeniousness, helpfulness, hilariousness.

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