Measuring the Immeasurables - Marketing Analytics Summit

Measuring the Immeasurables


Tuesday, June 21, 2022


3:30 pm


Milano I & II


Most organizations acknowledge the value of measurement and analytics, however, many organizations fail to measure key strategic objectives that seem to be “immeasurable”, such as fostering innovation, improving customers’ satisfaction or changing people’s mindsets. Ibrahim discusses the issue of immeasurability that challenges both the non-profit and for-profit sectors alike, and showcases methodologies and measurement frameworks that could be used to address the challenge of “Measuring the Immeasurable”. Ibrahim then explores key concepts of Statistical and Causal Inference, then will discuss its applications in measurements. Finally, Ibrahim explores a Logical Framework Approach to solve the immeasurability problem.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders