10:30am – 12:00pm Since the first web logfile analysis tools showed up, people have been trying to figure out how to get the most out the people, process, and technology. We’ve learned that solving problems and making progress require help from others. Nobody is in this alone. The Marketing Analytics Summit One-to-One Mentorship program was created to help you with your progress. Got a technical issue? A departmental problem? A career decision to make? Sign up for a 90 minute deep dive with one of our mentors. These are people who have special knowledge, tons of experience, and industry wisdom going back years. Space is very limited – sign up early.

Wil Reynolds, Founder and VP of Innovation, Seer Interactive

A former teacher with a knack for advising, Wil has been helping companies develop brand marketing strategies since 1999. In recent years, Wil has been leading the charge in leveraging “Big Data” to break down silos between SEO, Paid Media, and traditional marketing — helping clients see the big picture by combining and analyzing data from various sources (even billboards). Wil’s data-driven approach to consulting helps clients and their teams make better, more strategic, cross-channel decisions and hit the ground running with honest, actionable insights to start generating results and revenue.

Wil likes helping people too. While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients, and community, Wil started Seer Interactive in 2002 as a one-person operation out of his living room. Today, Seer is a remote-first company with offices in Philadelphia and San Diego that employs over 220 people.