Platinum Sponsored Session - Beyond Multi-Touch: The Future of Marketing Attribution - Marketing Analytics Summit Las Vegas

Speakers:

Jim Gianoglio

Platinum Sponsored Session - Beyond Multi-Touch: The Future of Marketing Attribution

date:

Tuesday, Jun 21, 2022

Time:

4:20 pm

Room:

Milano I & II

Summary:

We’ve all heard the hyperbolic statements about how attribution modeling is being affected by privacy regulations and technology changes. GDPR, CCPA, ITP and ATT are among the more notorious acronyms affecting the lives of marketers in the past couple of years and will continue to play an ever-increasing role in our strategies. But how will companies transition from the multi-touch attribution paradigm of the past decade to a future-proof decisioning strategy aligned with user privacy? Jim Gianoglio, Director of Media Innovation, will share strategies and frameworks that Bounteous uses to help enterprise businesses thrive and make decisions in an uncertain environment.

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