You know Adam from his dedication to Adobe Analytics over the years. He knows how analytics works in marketing. But in today’s age of digital transformation, it is more important than ever for product teams and marketers to work together. More often than not, these two groups don’t communicate or even have hostile relationships! Adam joins with digital product expert John to explain why product and marketing should work together. They share real-world examples of how this type of collaboration can help improve the overall organization.