Rebuilding Broken Trust - When the Data Doesn't Cut It - Marketing Analytics Summit

Rebuilding Broken Trust - When the Data Doesn't Cut It


Tuesday, June 20, 2023


10:00 am


Pavilion Ballroom


Dojo prides itself on a culture based out of trust. Every quarter, they send out a question to every member of the organization: “Do you trust this person to do their job?” The data organization had some of the lowest scores from each other and from the rest of the business! The next survey asked for feedback on the quality and usability of their data, their visualizations, support, and – most importantly – impact. Lina shares how they built trust up again, became a critical function that everyone relies on, and most importantly, became a TEAM.

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