Everywhere you look, Customer Lifetime Value (sometimes referred to as LifeTimeValue) is popping up. How should you make the best use of this metric? Allison dives into what CLV actually measures, three ways to use it immediately to improve your marketing, and one dirty little secret no one is talking about. Learn how to use CLV to choose which UX changes to make first; how to use CLV to understand channel performance, propose a marketing budget… and maybe even ask for a raise.