Since the dawn of digital analytics (aka the ‘late 90s’), there has been a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it.  While both groups continue to get closer to each other, we still lack a translation layer between executive needs and analyst efforts.  Jim takes you through the ‘4 Cs of Data’ framework which helps decision-makers better understand and value the entire data ecosystem which will allow their businesses to compete in 2021.