How do you get from data to insights to activation for contextual marketing? You don’t unless you start with decent data. Pavan shows how agentic AI can enhance your workflow when managing large-scale data products (think clickstreams), and oversee analysis, insights, audience development, or data governance. Pavan uses specialized agents working together to gather requirements, query data, and enforce governance and he shares how to set up a multi-agent architecture. Two real-world examples show how he saves time and improves accuracy and data compliance by adding intelligent automation to your analytics stack.