Six-Sigma is a set of techniques for improving processes by identifying and removing the causes of defects and minimizing variability. It’s a great method for maximizing marketing and operational efficacy. Deb describes how to integrate Six Sigma into marketing and operational analytics, and dashboard design. Learn how this robust approach enhances value, efficiency, and business success by knocking down departmental silos. Deb illustrates how several Six Sigma tools and techniques can be incorporated into marketing and operations team workflows.