Stop Investing in the Wrong Tools - Marketing Analytics Summit


Jennifer Kunz

Stop Investing in the Wrong Tools


Wednesday, June 21, 2023


10:40 am


Pavilion Ballroom


Do you feel limited by your toolset? Do you suffer from tool FOMO? While it’s true that if you only have a hammer, everything looks like a nail. But the flip side is that if you have all the tools in the world, you’ll spend more time learning and choosing that using them. That turns analytics teams into cost centers rather than profit generators. How do you scope a reasonable tech stack? How do you trim the fat and shore up the weak points? Jenn steps through the critical criteria for choosing – and loosing – the tools that make or break the analytics value proposition. Spoiler: It’s not about shiny, new tool. It’s about return on investment.

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