From Behavioral Analytics, to Enterprise Reporting, to Voice of Customer and now In-Store tracking, Gary has spent almost three decades pushing the frontier of analytics. Along the way, he’s failed at almost every aspect of doing, explaining, and operationalizing analytics which leads to a lot of wisdom. Gary looks at some of his key learnings along with what good, state-of-the-art analytics looks like today. He offers up what not to do (and, yes, some of what to do) when tackling Customer Journey Mapping, integrating Voice of Customer with Behavioral Data (digital or in-store), building behavioral segmentations, analyzing Customer Lifetime Value, doing (or forgetting about) cohort analysis, setting KPIs, building enterprise reports, organizing your teams, and talking to C-Suite executives. This is an entire analytics PHD in 45 minutes.