You may have been captivated by “Competing on Analytics” in 2007, “Keeping Up with the Quants” in 2013, “The AI Advantage” in 2018, or any of Tom’s other books. You know that he keeps his finger on the pulse of data’s value and stories of how the best and brightest make the most of it. Tom returns to the Marketing Analytics Summit by popular demand to present the current state of our profession.

How analytics are creating new strategies for organizations
How to influence your organization’s people, processes, and technologies
How new tools are making analysts even more indispensable