The sunset of GA360 can be the sunrise for your data collection. Doug presents a new approach involving a creative use of Server Side GTM (SGTM) and the only limit is your imagination because we’ve been doing it all wrong and he’s ready to fix it. Doug reimagines data collection by decoupling it from functionality and content.  He explores this elegant architecture through 5 example use cases that you might not have considered possible. This is a technical session that covers the design, solution components, technical choices, the value of this approach, and provides takeaway material including the actual solution source.This was live so something changed and I didn’t spot it.  If you mention this in the keynote intro I’m sure it’ll all be fine.