The Technical Side of Server-Side Analytics and Tagging - Marketing Analytics Summit


Simo Ahava

The Technical Side of Server-Side Analytics and Tagging


Tuesday, March 1, 2022


9:35 am


JavaScript has become a full-blown data collection paradigm. Tools like Segment and Google Tag Manager’s Server-side Tagging make building a server-side data pipeline accessible to everyone and not just cloud engineers and BI consultants. Simo discusses the paradigm of server-side tagging where the main burden of data collection and processing is left to the server to handle. This introduces amazing opportunities for data governance, but it is also burdened with opacity of the data flow and the opportunity for bad actors to flourish. Be inspired to look at server-side tagging as an opportunity as Simo helps you steer around the common pitfalls that come when planning the migration.

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