Trio of Testing Traps - Marketing Analytics Summit

Trio of Testing Traps


Wednesday, June 21, 2023


2:20 pm


Summerlin E


Deborah dives into three common data analysis pitfalls and how to avoid them in this interactive session. Based on real-life A/B test case study examples, you will fully understand problems with statistical significance and how this so-called gold-standard metric can be “gamed.” Next, Deborah explains the importance of statistical power and why it’s so important to calculate sample size requirements ahead of time. Finally, learn what the “winner’s curse” is and what data-driven marketers should be striving for instead. Come away with a stronger understanding of how to recognize, navigate, and overcome these common data analysis issues in order to make more informed, accurate data-driven decisions.

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