Turning Business Questions into Data Logic - Marketing Analytics Summit Las Vegas

Speakers:

Gurleen Kaur

Turning Business Questions into Data Logic

date:

Wednesday, Mar 2, 2022

Time:

1:00 pm

Summary:

Businesspeople have corporate, departmental, and project goals which form the foundation of the analytics effort. But then come the endless stream of ad-hoc questions. How do you transform a business need into instructions for data engineers? Gurleen shares her experience with specific examples. Set formulas? No. Calculated tactics? Oh, yes.

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