Turning Business Questions into Data Logic - Marketing Analytics Summit


Gurleen Kaur

Turning Business Questions into Data Logic


Wednesday, March 2, 2022


1:00 pm


Businesspeople have corporate, departmental, and project goals which form the foundation of the analytics effort. But then come the endless stream of ad-hoc questions. How do you transform a business need into instructions for data engineers? Gurleen shares her experience with specific examples. Set formulas? No. Calculated tactics? Oh, yes.

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