Unleashing Retail Media Analytics Technology - Marketing Analytics Summit

Speakers:

Dave Katz

Unleashing Retail Media Analytics Technology

Date:

Thursday, June 6, 2024

Time:

1:30 pm

Track:

Summary:

Retail media is evolving and enhancing advertising analysis capabilities. Dave shares how you can benefit from the latest technology for your whole advertising funnel, even if your brands don’t sell on retail websites. Dave walks through the technical side to grow from “digital direct response” to a holistic, cross-channel approach. This is how to put the technology into practice for results-driven marketing strategies.

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