Most analytics teams aren’t failing because of talent. It’s because workflows, tooling, and communication structures were not built with real world constraints in mind. Dan shares practical frameworks, measurement planning methods, and governance processes that consistently turn chaotic functions into stable, high performing teams. Dan has developed analytical practices at a startup, at an agency, at a global center of excellence (for TUI Group with 70k employees), and most recently at Duga Digital (which is an unfinished story – to be continued!). First-hand, in-the-trenches, real-world stories are your guides to a better analytics team.