When CDP Stands for Critical Data Pitfalls
Wednesday, June 21, 2023
Customer Data Platforms are incredibly powerful tools when implemented properly. That, however, is no mean feat. The fundamental structuring of data within a CDP is different than the majority analytics and data management platforms that have come before and that requires a new way of thinking about data. This is not lift and shift. Emily explores the calamity of over-eager data ingestion into a CDP, the possible impacts to data quality, and the necessity for strong business requirements in foundational data design for CDP’s.