Why marketing tech is not a silver bullet - Marketing Analytics Summit


Casey Knapp

Why marketing tech is not a silver bullet


Wednesday, June 22, 2022


9:10 am


Milano I & II


When it comes to data and analytics, there’s a dizzying amount of tech available to marketing teams. But too often, these tech stacks aren’t being translated into actionable insights that drive business performance. So, why is that?

In his presentation, Casey Knapp from Adverity will deep-dive into the reasons why marketers can’t expect tech alone to sustain a data-driven strategy, and how getting value out of marketing data also depends on having the right skills in your team, and the right culture in place.

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