Workshop: Google Analytics 4 - The New GA Workshop - Marketing Analytics Summit

Workshop: Google Analytics 4 - The New GA Workshop


Monday, June 20, 2022


8:30 am


Milano III


Half Day Workshop: 8:30am – 12:30pm

Google’s recent announcement that the new Google Analytics 4 properties (GA4) are the new standard moving forward means a complete change to everything you used to know about GA; a new UI, a new data model, and new features.

In this workshop, Charles teaches you everything you need to know about getting started with GA4 by providing you real, hands-on experience that you can immediately take back to your own business.

Introduction to Google Analytics 4

  • How it is different than Universal Analytics (GA3)
  • Walk-through of UI
  • Overview of New Features (BigQuery, Funnels, Pathing, etc.)
  • Attendees will get hands-on experience with:
  • Implementing GA4 with Google Tag Manager
  • Enhanced Measurement (and how to customize)
  • Audiences and audience triggers
  • Create/Modify events features
  • Conversions

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders