Workshop: Google Analytics 4 - The New GA Workshop
Monday, June 20, 2022
Half Day Workshop: 8:30am – 12:30pm
Google’s recent announcement that the new Google Analytics 4 properties (GA4) are the new standard moving forward means a complete change to everything you used to know about GA; a new UI, a new data model, and new features.
In this workshop, Charles teaches you everything you need to know about getting started with GA4 by providing you real, hands-on experience that you can immediately take back to your own business.
Introduction to Google Analytics 4
- How it is different than Universal Analytics (GA3)
- Walk-through of UI
- Overview of New Features (BigQuery, Funnels, Pathing, etc.)
- Attendees will get hands-on experience with:
- Implementing GA4 with Google Tag Manager
- Enhanced Measurement (and how to customize)
- Audiences and audience triggers
- Create/Modify events features