Alex Wall - Marketing Analytics Summit

Alex Wall


Chief Marketing Technology Officer


Proper and Co


Alex is the Chief Marketing Technology Officer at PROPER, a role she clawed to after fifteen-plus years in the trenches and on the frontlines of digital marketing at virtually every type of business: B2B, B2C, agency-side, client-side, services, SaaS, and ecommerce. She cut her teeth on marketing analytics before it was cool, partnering with Google Analytics to give educational training seminars and lectures starting in 2012.

She’s spoken at General Assembly, MAU Vegas, the Mobile Growth Summit, Social Media Week, and a lot of other places that she’s forgotten, and led successful performance campaigns for clients like DreamWorks, American Airlines, PepsiCo, and others that she loved just as much but have less recognizable, buzzy names. She’s a former Muay Thai world title challenger, a horror and science fiction nerd, has never met a dog she didn’t love, and enjoys writing biographies in the third person.

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