Ali Groepper - Marketing Analytics Summit

Ali Groepper

Role:

Director, Business Intelligence

Company:

Evolytics

Bio:

Ali Groepper, Associate Director, Business Intelligence at Evolytics, assists clients by exploring their data, architecture, and processes to build end-to-end analytic solutions and deliver high-value data products. Applying her Master’s in Business Intelligence and Analytics and years of experience, Ali develops and implements smart, analytical solutions and reporting to deliver clear insights and tell meaningful data stories. Prior to working at Evolytics, Ali worked to identify which marketing-generated prospects showed the highest propensity to purchase and developed strategies on moving them successfully through the buyer’s journey to conversion.

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