Anil Batra
Role:
Managing Partner
Company:
Optizent
Bio:
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.