Bio:

Ashish Vij is a data-driven measurement and revenue leader with 15 years of experience at Google. He was part of the core launch teams for both Google Analytics and Google Analytics 360, playing a pivotal role in shaping the product roadmap, feature development, and global commercialization. Throughout his time at Google, Ashish partnered with the company’s largest advertisers to build advanced measurement strategies that connected media investments to real business outcomes.

Today, Ashish serves as Head of New Business at Seer Interactive, a digital consultancy at the forefront of analytics and innovation. He leads business development and marketing strategy, championing a measurement-first approach that helps clients unlock growth through data, not guesswork.

A lifelong measurement evangelist, Ashish believes that analytics should be the foundation of every marketing decision—not an afterthought. He brings deep technical expertise, GTM leadership, and a passion for actionable insights to every conversation.