Principal Web Analytics Architect
As the subject matter expert for Google Analytics/Google Tag Manager at Boston Scientific, Brandie oversees the governance and implementation of web analytics for the global organization and leverages her position to bridge gaps in cross-functional teams to improve data accuracy and workstreams.
She began her journey as a self-taught social media manager during her undergrad years (2010 – 2013), which indirectly led to her evolution as data evangelist. She has worked with: AAA, Newell Brands, TravelClick, etc. in varying capacities from software engineer to technical project lead.
Brandie earned a dual M.S from Full Sail University (Entertainment Business and Internet Marketing) where she also earned the distinction of class salutatorian and received the advanced achievement award for her graduating class.