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Senior Director, Insights & Data Storytelling
With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe’s Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.
Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousand of students to the power of enterprise-level analytics over the past 10 years.
Dykes previous digital marketing experience included including positions at WPP’s Blast Radius, Lands’ End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.