Carol Tran - Marketing Analytics Summit

Carol Tran


Growth Advisor


Carol Tran


Carol Tran is a growth executive, 3x entrepreneur, and a change agent for suboptimal business conditions. She partners with company leadership, acting as a guide to reveal inefficiencies and grow the business using limited resources. Her growth hacking combines tactics and theory, examining the business holistically. She uses historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI. She has worked and advised a wide-range of businesses across several industries. They range from legacy companies (Dolby, Oracle, Morgan Stanley, Nordstrom) and startups that have grown into big names (Zenni Optical). This provided her the leverage to be industry agnostic and doing what is necessary to grow customers and revenue.

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