Bio:

Chris is currently the manager of data integration for ViacomCBS Streaming and has been involved in the digital analytics space for the past 12 years, both on the client and the consulting side. Chris was a partner at MaassMedia, a boutique digital analytics consulting firm that was sold to Hero Digital in 2018. Chris’s work focus at ViacomCBS Streaming currently includes integrating data from third party digital tools with Adobe Analytics to ensure a 360 degree view of their customers. Chris has spoken at a multitude of conferences including the eMetrics, Semphonic’s XChange conference, various Digital Analytics Associations conferences and many Web Analytics Wednesday gatherings.