Dave McDuff - Marketing Analytics Summit Las Vegas

Dave McDuff

Role:

Product Owner, Search & Discovery

Company:

IBM

Bio:

Dave McDuff is a product owner for IBM.com search and product discovery. In this role, he is responsible for driving continuous improvements for IBM clients, driving incremental marketing opportunities AND finding operational costs savings.  Previously he was the Director of Marketing for Epiphan Video, helping this B2B/B2C company rebrand and improve on its customer experience and sales.  In his career, he has led digital strategy and has driven this change across several organizations.  Known for getting things done, he’s a digital “MacGyver”, and lives in Ottawa, Canada.

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