David McBride - Marketing Analytics Summit Las Vegas

David McBride


VP, Digital Solutions


Course5 Intelligence


David McBride is Director of Product Management for IBM Watson Customer Experience Analytics, a unified suite comprised of the former Tealeaf, Coremetrics and Journey Analytics products. David is an analytics and product leader focused on helping companies achieve growth through meaningful, data-informed customer relationships. David brings a practitioner’s perspective to IBM, having led analytics teams at Comcast and American Eagle Outfitters. He works from IBM’s San Francisco office, Watson West.

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