DAA Board Member
VP, Digital Solutions, Course5 Intelligence
David McBride is SVP of Digital Solutions and Consulting at Course5 Intelligence, a product and solutions company that drives digital transformation using analytics, insights and AI for many of the world’s largest, most influential brands. He is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer.
He is a member of the Digital Analytics Association Board of Directors and holds an MBA from The Anderson School at UCLA.