DAA Board Member and VP, Retail Strategy
David McBride is VP, Retail Strategy at Quantum Metrics. He is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer.
He is a member of the Digital Analytics Association Board of Directors and holds an MBA from The Anderson School at UCLA.