Bio:

Fred Pike is Northwoods’ resident expert in Google Analytics and Google Tag Manager. A sought-after speaker and educator, he has led courses at industry-leading conferences, events, and organizations including Conversion XL, MeasureSummit, SuperWeek, GA4Ward, and DigitalZone’24. Fred is passionate about finding the best ways to drive website traffic and understanding user interactions. He is also an accomplished pit musician and proud owner of his beloved Pekingese Xuxa, one of Northwoods’ most frequent furry visitors.