Bio:

Greg is an expert in enterprise analytics and mobile measurement with over twenty years in the industry. His experience comprises Digital Analytics Strategy and Measurement Enablement Services, with a focus on helping clients determine Key Performance Indicators, Digital Measurement Systems Architecture, Data Visualization Solutions, and Data Democratization Strategies. Greg has worked for clients across a range of industries including financial services, media and entertainment, hospitality, telecommunications, technology and retail. Greg has held roles that allowed him draw on his analytical expertise. Such roles included: leading the Digital Analytics practice for SapientNitro, Vice President at Semphonic, Head of Analysis for Nokia’s Services Intelligence & Analytics organization, Vice President of Strategy & Analysis for Digitas, Cardinal Path and more.