Jenny Elliott - Marketing Analytics Summit

Jenny Elliott

Role:

Director, Data Intelligence & Analytics

Company:

The Nature Conservancy

Bio:

Jenny Elliott is the Director of Data Intelligence and Analytics within the Marketing division at the world’s largest eNGO, The Nature Conservancy. Based outside Washington D.C., she partners with staff around the globe to translate complex datasets into insights that improve campaign effectiveness and audience understanding.

A strategically minded and intellectually curious leader, Jenny focuses on building bridges across data silos and connecting them to marketing strategy. This creates data products and frameworks that unlock cross‑functional value and strengthen measurement across paid, owned, and earned channels. 
Jenny holds a B.A. in Cultural Anthropology from Bucknell University, and has gained experience across a variety of B2C, B2B, Government, and Non-Profit roles. This foundation powers a leadership approach that blends methodological rigor with a creative, empathetic mindset.

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