Bio:

Kate is President of digData, a boutique marketing data science firm. Kate is a seasoned data-scientist with 15 years of experience working for Fortune 500s, SMEs and high-growth startups. She has extensive experience building automated analytics solutions specifically designed to surface marketing inefficiencies, key customer segments and testing opportunities, and her marketing attribution models have been used to optimize billions of marketing dollars globally. Kate also Co-Founded Clickvoyant, an analytics SaaS automating marketing analytics for small and mid-sized enterprises.