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Vice President, Digital Strategy & Analytics
Mary leads the analytics and digital strategy disciplines at Mower—a full service advertising, marketing and PR agency. With a strong background in performance measurement, she specializes in translating complex data into actionable insights about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a strong competitive advantage. Highlights of her past and present client list include Ford, Mattel, and Siemens.
Mary is also a professor at the Canisius College where she has taught digital marketing to undergraduate and MBA students since 2012. Alongside executives from Google, Microsoft and Adobe, she is a director on the Digital Analytics Association board, working to create programs and initiatives that advance the digital analytics field globally. Mary is also a sought-after keynote speaker on a myriad of marketing and analytics topics, a top-3 finalist for the 2018 Top Analytics Practitioner award, and was named the 2018 ATHENA Young Professional Award recipient by the Buffalo Niagara Partnership. She has been featured in Adweek and is active on LinkedIn and on Twitter (https://www.linkedin.com/in/maryo and @AnalyticsMary).