Bio:

Co-Founder and CTO of Tag Manager Italia, a consulting and training company specializing in tracking and digital analytics, Matteo Zambon is an internationally renowned digital analyst, an official Beta Tester of Google Tag Manager and Alpha Tester of Google Analytics 4.

In 2022 he was the first Italian ever to receive two international awards in digital analytics: the “Golden Punchcard Prize” for the software “Tag Chef” as the best digital analytics application, and the Quanties Awards – the “Oscars” of digital analytics – for the “Top Analytics Educator” category.

SuperWeek, Measurecamp Europe, Measurecamp UK, MeasureSummit, Measurecamp North America, ADworld Experience are just some of the most important international events where Matteo held his workshops and educational speeches.

Matteo was the first Italian professional to publish guides, tutorials, educational courses and books about the functioning and the correct use of Google Tag Manager and Google Analytics as fundamental tools for every web marketing professional and business owner.