Bio:

Michele Schrader Garner is an expert in applied data science and machine learning for marketing research, with over a decade dedicated to advancing marketing return on investment methodologies. Her expertise spans causal incrementality studies, multi-touch attribution (MTA), marketing/media mix models (MMM), and long-term brand equity studies, among others.   Michele has co-chaired global breakout groups for the Mobile Marketing Association’s MTA Think Tank and received the prestigious 2017 ESOMAR Research Effectiveness Award for her contributions to Microsoft’s marketing ROI programs.  She is a 2008 graduate of the Thunderbird School of Global Management and is excited to be back in the Phoenix area.