Director of eCommerce Analytics
Neil directs data collection and reporting at SunbeltRentals; a major equipment rental provider. Sunbelt reached $9B in the last fiscal year and continues a path of exciting growth.
Neil directs analytics for the app and website with the specific task of increasing the digital adoption and transformation.
When not measuring user journey behavior and attribution, you will find him hanging with his five kids on the mini-farm of goats, sheep, pigs and other animals.
Before Sunbelt, Neil spent nearly 7 years at LendingTree measuring user behavior, building server-side tracking and executing A/B tests.