Bio:

Peter has built a strong profile in AI-driven marketing analytics by building a career transforming complex data into actionable insights. Leading a team dedicated to helping marketing organizations harness the power of their data, Peter drives the hands-on AI transformation in medium to large-scale enterprises across North America and EMEA. With a background in sociology and business administration, Peter enables business growth with the power of modern data stack, and multi-agent AI. Through his work at Improvado, Peter is committed to empowering marketing professionals to leverage AI for greater efficiency and impact.